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Spring 2021 Marketing Plan - Due: Friday, November 20, 2020, 11:59 PM Local Time
The development of a Marketing Plan should not be a quick process. Although we are giving you two weeks to complete the document we have provided for you, thinking about marketing strategies should be an ongoing process while running a business. As such, we challenge you to think about marketing at least once per week for the January - May semester. We will not require you to complete documentation every week like we are for this month; however, we would be more than happy to guide you through the process each week if you would like. Additionally, for this document, please do not complete this process in one sitting. We encourage you to read through the entire document, then start thinking. Come back, make changes, continue thinking, and provide a final product by the deadline (but not much earlier). Throughout this process, we are ready to help you -- just contact firstname.lastname@example.org if you have any questions or points of confusion!